marketing blog diederik martens
Marketo Certified Expert Diederik Martens Marketo Champion Diederik Martens Marketo User Group Leader Diederik Martens

Excellence in Marketing


Welcome to Diederik Martens dot com. This is a blog about Excellence in Marketing. I started Diederik Martens .com to share experience on new marketing with my fellow marketers as marketing is transforming from ad-hoc activities to optimizable processes. Marketing is also becomming more and more customer centric as marketing is more integrated (e.g. sales alignment).

 

It’s all about event driven marketing. Events in the customer buying journey (e.g. website visit) or customer lifecycle (e.g. wedding) trigger processes, like an automated e-mail or a planned sales call. Other examples are contract renewal offers that are calculated based on propensity models.

 

This way of marketing requires extensive customer insight. This leads to comprehensive customer data which leads to topics like big data, compliancy, and privacy. Another benefit of marketing as a process is that processes can be improved, which leads to a higher marketing ROI. This blog will be dedicated to all of the above (including the necessary marketing automation tools and technology).

 

Enjoy reading on Diederik Martens .com. Feel free to comment on articles or to share them with your network.

 

With kind regards,

Diederik Martens

 

 

Speaking agenda

October 09
  Keynote at Amsterdam Marketo Live 2014, Amsterdam, NL
September 17
  Lecturer at NIMA Master Class: leadmanagement, Breukelen, NL (Hosted at Xerox)
September 09
  Chairman of the Netherlands Marketo User Group Meeting, Den Bosch, NL (Hosted at Quintiq)


Click here for the full agenda


Latest Articles

diederik-martens-marketo-customer-story Quintiq’s Marketo Customer Story
29-08-2014 11:20
calendar Marketo: Math with dates? A Webhook Solution!
18-08-2014 19:36
spotonvision-diederik-martens-1 Guest Lecturer: Masterclass, Starting with Marketing Automation
26-06-2014 18:42
PIM Online Keynote at PIMonline on Marketing Automation
25-06-2014 18:23
logo_pim3 Interviewed by Platform Innovation in Marketing
19-06-2014 14:22

Latest Comments

Diederik Martens
I made an update of this artic...
2012-11-26 13:22:30
Best practise: verhoog je conv...
nieuwsbrief aanvragen.Een klan...
2012-10-09 12:54:39
Webdesign Apeldoorn
First of all I want to say won...
2012-08-16 16:26:54
Peter van M
Interessant artikel, ik ben al...
2012-02-14 09:42:33
Diederik Martens
Update January 2012. http:/...
2012-01-30 09:24:07